Born in Santa Cruz, Bolivia, the enterprising woman traveled in 1982 to Paris France to study fashion design at the Dominique school, then studied at Yocanda Atelier in Porto Alegre Brazil. From there she moved to London England to study patterning Industrial and ends an Associate of Fashion Designer at the Art Istitute of Fort Lauderdale in Florida, USA.

Her collections have been presented in different international places and has shared catwalks with great designers such as Carolina Herrera, Oscar de la Renta, Donna Karan, Tommy Hillfiiger, Alexandre Mac Queen at New York Fashion Week in 2004, She has also presented her collections in Paris Pret a porte, Fashion Week of the Americas, Texvecal in Santiago de Chile, Puerto Rico Fashion Week, Ecua moda, Los Angeles Fashion Week, Bolivia Fashion Parade organized by (Together in the world) and as a special guest Queen Sofia Of Spain in Palma de Mallorca. Her most recent collections have been seen in the FDLA platform for the past few years.

Three times presented her fashion at the UNESCO in Paris, France and received in Ecuador at the Golden Needle Award .. In 2009 was recognized by the Univision chain as one of seven Heroes of the Planet with its Ecological line. «For two years I created the Ixoye line, a casual urban fashion with cultural purpose which is being recognized worldwide for its originality, to show the world through the clothing Latin American culture.» Said Rosita Hurtado.